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Pre-shampoo

What is a pre-shampoo treatment and why do I need one?
Also known as pre-pooing, a pre-shampoo treatment is a protectant designed to provide additional nourishment to dry hair.

What is a pre-shampoo treatment and do I need one?

Typically, pre-shampoo treatments are applied to dry hair before shampooing with your regular cleanser. They help lock in moisture to keep hair healthy, soft, strong and shiny.

How long do I leave it on?

A pre-shampoo treatment can work as little or as long as your hair needs. Normal hair benefits from half an hour of treatment, while very dehydrated or afro curls might need a full day before regular cleansing.